It's not only how Lafaani utilizes craft that distinguishes them, but their craft approach as well. They make a point of working closely with grassroots institutions to create their supply chain.

Fundamentally, Lafaani is selling a philosophy—and to think, and dress with intention. In a world of algorithms and drops, here's a brand that's reminding us fashion can be considerate, textured, and profoundly human.

Where Heritage Meets Innovation

Luxury here is rooted in collaboration. Each piece reflects a deep partnership with artisans—every embroidery stitch, every weave a celebration of human touch. Techniques like French knots, Kantha, and bullion stitches bloom across fabric like moss on stone, creating garments that are not just worn, but felt.

Featured in the "Top 26 Sustainable Fashion Brands in India"

This article explores the top sustainable fashion brands in India, each offering unique designs while prioritizing environmental responsibility and social equity. By supporting local artisans and promoting fair trade, these brands are paving the way for a more sustainable future in fashion, proving that style and ethics can go hand in hand.

From their debut collection to subsequent ones, the label epitomises fashioning clothes from indigenous cotton fabrics (kala cotton and brown cotton) that are hand-spun, hand-woven and naturally dyed, incorporating the age-old embroidery techniques of kantha, couching, French knots and bullion knots in collaboration with grassroots communities.

For me, Lafaani outshines traditional fashion brands in so many ways, including their unwavering commitment to using locally sourced materials such as Indigenous cotton, ensuring that their garments support local farmers and maintain a low environmental footprint. Their clothes are multifunctional, designed with versatility in mind, making them infinitely more sustainable.

The India Shortlist Jury of R|Elan™ presents Circular Design Challenge (CDC) in partnership with the United Nations in India, saw Lafaani present their collection of 100% biodegradable and modular apparel, rooted in circularity.

"What does currentMood Mag adore most about Lafaani? Those thoughtful repair kits – a smart way to make your fashion last longer!"

Blur The Border speaks to Drishti and Rashmick - co-founders of Lafaani on their design process and the challenges of building a conscious brand in India.

"A passion project, started by two friends, with their unabashed love and admiration for timeless designs, Indian textiles, and learnings from traditional Indian craft knowledge."

"Lafaani is supporting initiatives that are conserving pre-loom processes, creating direct sustainable livelihoods for weavers and artisans across the supply chain. Their intention is to conserve and maintain indigenous resources and crafts."

"Drishti and Rashmick who met while pursuing a degree in Environmental Studies and Resources Management, are responsible for Lafaani, a thoroughly-researched, 100% biodegradable, Indian heritage-loving, kantha-obsessed contemporary clothing label for men and women."